Direct Response TV.
"The goal within DRTV is to change passive watchers into active buyers. At EPCO, we call it transactional marketing."
The How-To
Capture
Clear visuals and clear messages. For long-form, 5-7 minute segments within a 30-minute production, each with a strong CTA to keep the viewer engaged.
Balance
The right mix of benefits and features. Balance entertainment with the sales pitch to turn viewers into buyers through emotional connection.
Present
Show the product well. Help the viewer understand a good buying decision over an impulse purchase. Close the sale by getting them to take action.
Is it Right For You?
Ask yourself: Is your product highly demonstrable? Does it solve an everyday problem? Does it have the "sizzle" to make a consumer act?
The Media
Interrogation.
"We never cookie cut an approach to media planning. We start with a range of comprehensive questions."
What has been done in the past?
Have you tested your product and what were the results? We analyze the track record before the first buy.
Who are we trying to reach?
Do you know your demographic and psychographic targets? We match the message to the intent.
Who is the competition?
What and how are they doing online? Research is the foundation of our transactional strikes.
Fulfillment & Telemarketing.
Generally referred to as the "back-end," telemarketing and payment processing are the most critical elements. We have relationships with best-in-class companies who have decades of experience in direct response. We shine in selecting service providers, negotiating rates, and managing their success.
Marketing Plan Development.
"Combining your strategic vision with our expertise in direct marketing, we collaboratively create a comprehensive plan."
We focus almost entirely on transactional marketing—maximizing the efficiency and volume of individual sales. Once the initial sale is made, we implement cross-sales and continuity components to improve ROI in the long run.
The 4 Key Elements
The Offer
Strong features and clear consumer benefits.
The CTA
A direct and clear call to action to respond.
Value Info
Data to interpret value and cost justification.
Response
A simple means for the consumer to respond now.
"Spend a little before you start losing a lot. Know your product message and offer before you lose money."